Keyword Research Is Essential Your content marketing strategy’s success depends largely on the keywords you target so you need to do keyword research. If you’re targeting the wrong kinds of keywords, that is, you picked short-tail (1-2 words) and highly competitive keywords, then you’ll find it hard for your content to rank anywhere near the top […]
Lifestyle Business
Brainstorm Content Ideas Your content marketing strategy must involve the consistent production of high-quality content. Short, uninspired and absolutely random blog posts are just not acceptable to the reader or to search engines. You can’t expect boring content or content ideas that no-one is interested in to rank on the top of Google and other […]
How Do You Create Your Avatar? Now that you’ve identified who your target audience is, it’s time to create your avatar. Basically, audience avatars are fictional people who represent your ideal customers or clients. They are a composite of your ideal audience’s characteristics. The more information you put into your buyer persona, the better it […]
If you don’t research your ideal audience very well it is unlikely that you will understand their wants, needs, hopes and fears. This means you are not going to be marketing to the emotions that will inspire them to become your client or to follow your work. You’d spend time creating and promoting your content […]
The success of your content marketing goals will depend on how well you plan it. You can’t just throw some content together and expect it to be a smashing success. Sure, you could get lucky, but do you really want to leave your business success to luck or chance? I sure hope not. Success is […]
Content Marketing is a phrase that you will often read when you are learning about online business. With billions of websites competing for attention it is important to share information which your audience wants to read. So content marketing refers to the strategy of giving helpful information to your audience, with the hope that they […]
Instagram now has more than 1 billion monthly active users, just as experts estimated it would by the end of 2018. That’s more than three times the monthly active users of Twitter and while it is now trailing WhatsApp and Facebook Messenger users, 1 billion users is nothing to be ashamed of. Website Hosting Rating […]
Goal setting is more effective if the goals feel achievable. What happens when you give yourself a goal to do something in the next year? You procrastinate. “A year? Heck, I think I’ll take a vacation first. I can work on that tomorrow – next week – next month.” You put it off. And put […]
What is a BOOMERPRENEUR? Many people in the baby boomer generation desire elements of a retirement lifestyle…freedom, travel, less stress. But they want to combine this with some income producing activities. This has lead to a trend towards many of the baby boomer generation building a business that enables them to create income but also […]
How to make your website look great on mobile devices Many people who start a home based business make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning. To understand why, answer this question: How do you usually access the Internet? If you […]
John David Mann, Co-author of “The Go-Giver” This week I really enjoyed watching the video which I have shared below. My friends Chris and Susan Beesley interviewed John David Mann who is the co-author of The Go-Giver. This book had been recommended to me by several people but I admit I had never read it. […]
Being part of an online community We recently attended a great business event, three days in a capital city about 1000 kms from home. We arrived knowing only two people and left feeling part of a strong online community that we can interact with daily. Being part of an effective helpful online community becomes very […]
You Can’t Ignore Social Media For Business If you are interested in making money online, or have any sort of business which you will market through social media, you need to know about the current social media trends. You may choose not to follow some of these trends but at least when you know about […]
When I work with people changing their careers, or even just chat socially with people and the conversation turns to work, so many express the desire to work for themselves. Frequently this is followed by “I’d love to create a business online and work from home.” This is a career move that is close to […]
It is easy to presume that someone who has been as successful as Dick Bolles is a highly disciplined worker who achieves more in the rest of a day than most of us! When asked how he sticks with one task to get things done Dick gives a most enlightening and endearing response. By Jenni […]
Richard Nelson Bolles has been very entrepreneurial during his career, with 50 books in publication, a reputation for running outstanding workshops, and a website full of great information for job seekers. When asked what he would focus on if he was starting in private practice now he said he would do what he most […]
At a time of life when most people are no longer involved in their career, Dick Bolles lives what he has always shared with others…do work that you love. When asked what he'd been up to lately, Dick Bolles laughingly replied "Mischief mainly!". In this conversation he gives you inside information about where he is […]
Richard Nelson Bolles, author of What Color is Your Parachute, describes career as being the expression of 'an artist at work' and reflects on the medium he most enjoys working with in this informal conversation with Jenni Proctor from Clarity Career Management and Boomers Next Step. By Jenni Proctor