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How to Become a Freelance Article Writer

You only have to look as far as your favorite to find work as a freelance article writer. But, there are some ways to find the jobs that pay the best. Here are some ways to become a freelance article writer.

Nearly all industries have a need for articles. But, you need to target a specific industry. Regardless if you market to advertising agencies, Internet marketing companies, public relations agencies, or web design businesses, if you target a specific industry will make it easier for you to get a job.

All industries have their own customs and language. It makes it easier to concentrate on one industry when you make contact. The reason for this is because you can customize your marketing message to one business rather that the industry as a whole. The best way to determine which industry to target is to consider the volume of their accounts. Their marketing base needs to be sufficiently large o that you won’t run out of prospects.

In order to have a consistent schedule you should create a marketing calendar. When you market for a freelance writing job, you are playing a numbers game. When you have an unlimited number of prospects to contact, it is easy to get too busy and too disorganized to market properly. Having a marketing calendar will help with both of these problems. All that is required is a document that has the date you contacted the company, the email address, the URL, and the name of the company.

You should create a standard sales message. Article marketing is a marketing strategy on the Internet and you contacts to potential clients will be by means of email. All that’s required is a short note introducing your service to the clients.

Once you have created a standard sales message and determined which industry that you’re targeting, you can begin track your marketing efforts and start looking for prospects. Type in your browser the keywords for your targeted industry, such as web design firm and a list of prospects will come up. Locate the contact information. You may only find a name but you may only find an email address with a contact form that will have to be filled out. Place all of the pertinent information into your contact file. You can either find all of the contact information first or contact the companies as you find them.

Use your marketing calendar to track the number of companies that you’ve contacted. Continually contact potential companies until your roster of clients is full. You will also begin to see a pattern develop with regard to the number of companies that you have to contact prior to you getting a writing job.

By Rod Bradley. Click here to learn more about being an Article Writer

Over 50? Find a Job Fast by Creating One

The dismal stats from the American Association of Retired Persons Public Policy suggests workers over age 55 have seen an increase of

331.4% in unemployment. Americas News Online states workers over the age of 55 are 17% more likely to remain unemployed longer. They suggest it’s because they’re less likely to accept an entry level position. It’s hard to accept an entry level position but for some it’s their only temporary option to avoid financial ruin. If you’re over 55 and you’re facing unemployment threatening to last for more than 12 months, what are your options? reports 89% of half of all job seekers said they’d consider a career change if it will help them find work.

If you’re over 55 and unemployed, you’re too young to retire. You still have lots of energy, productivity and good ideas to offer. But what are you going to do for money? Want to know a secret? You can re-invent yourself in a new career today. What the Best Career Choice for you?

    Create your own job by turning your passions and interests into income by re-inventing yourself in a new career.

    If you’ve decided you want to stay in an organization for now, here are 8 steps to facilitate your change:

    If you’ve decided you want to stay in an organization for now, here are 8 steps to facilitate your change:

    Change your perspective about yourself. Don’t see yourself as the job description of your former job. Consider the skills you’ve acquired throughout your life.

    Now pick your new career based on your interests or passions and evaluate it’s potential for growth. At this stage of your life, it should be something you have a knack for and are genuinely interested in.

    Identify your strongest skills either through self evaluation or assessments.

    Now re-engineer your skills to match your future employer’s needs.

    Perform Informational Interviews with professionals in the field you’re interested in. Use the information you gather to refine your resume and build your network of contacts.

    Get aggressive about Networking. I mean tell everyone, you’ve decided what you want to be when you grow up and let them know you’re looking for a job in your new field. By the way, Harvey MacKay believes this is the best way to get ahead in today’s economy.

    If you need new skills (i.e. education) to plug gaps in the mandatory skill sets for your new career, research the multiple low to no-cost options available to you through your city or state sponsored programs.

    Take Action.

By Charlene Nora : If you enjoyed this article, I would like to invite you to grab a free copy of my e-book:Dull to Fiery Career in 5 Steps when you visit With these steps you identify which career path best suits your career and life goals. As a career change expert I am devoted to helping you find income generating opportunities so you can balance doing what you love and getting paid to do it. You could always learn more about me by visiting my blog:

During Hard Economic Times Supplement Your Income Selling on eBay

During these hard times all across the globe, people are looking for ways to supplement their income, be it their work income, or their retirement income. Do you have a fixed income and wish that there was a way to supplement your income to have the extra things that you may be doing without? Have you been laid off or lost your job and now only work a part-time job instead of the great full-time job that you once held? There is a way that you can supplement your income by cleaning out your basements, garages and closets! You can even turn garage sales, yard sales, and resale shop visits into a supplemental income. Selling on eBay can help you to earn extra money and is much easier than you may think.

As a homemaker with two children and a caregiver of the elderly, when my husband lost his long standing manufacturing job with the auto industry two years ago, I had to look for a way to supplement our unemployment income. In the very rural area in which we live, there are basically no jobs available, so I knew I needed to contribute to my husband’s income and it had to be something that would allow me the freedom to set my own hours for working so that I could have the freedom to continue to take care of elderly parents with medical needs, and raise our two children. eBay was the perfect solution for my needs! With a little bit of trial and error, and hitting the resale shops, I was able to sell little girls clothes on eBay and become a power seller within 4 months. The income that I generated from my eBay sales was enough to make ends meet for our family. You too, can make a lucrative income selling on eBay!

It is very easy to get started making an income selling on eBay. There are a few simple steps that you will need to do to get started, and then the sky is the limit! Most people get started by cleaning out their closets and garages. They find items that are of value but not valuable or used by them any longer. Remember, that old saying “one man’s trash, is another man’s treasure”? You will find that this saying is very true. You can even shop your resale shops as well as garage sales on weekends to purchase items of interest to resell on eBay. It is time to start looking through your closets and your garage and find some treasures to sell and start earning extra income on eBay!

The first step to selling on eBay is to go to and register to make an account. Once you have made your account you have taken the first step to earning an income on eBay. Most eBay sellers require a PayPal account in order to receive payments from their buyers. It is much easier than sending and check or money order, and buyers can also pay by credit card through PayPal. You can establish a PayPal account by logging on to, and follow the instructions to get your account information verified. PayPal is a very safe and user protected service for sending and receiving money and payments for services and products. You can also use PayPal to do your shipping for items that you sell.

There are two selling formats you can select from to sell your products on eBay. There is “auction” style and “buy it now” style. You can start your auction with any minimum bid and/or list your “buy it now” price for your item. There are different lengths of times you can pick for your auctions also. eBay charges a fee for listing your auctions and a final value fee that is based on the final sales price of your item. These fees are full explained and disclosed in your user agreement. eBay offers the option of three, five, seven and ten day auction lengths. Once you have picked your auction style and the length for your auction to run, it is time to write your item description. You will need to write a detailed description of your item. There are independent auction template websites that offer different styles of templates for your auctions. These sites charge a monthly fee to become a member and to have access to their services. The two most used are and These sites and their templates allow you to design a professional eye catching auction with the goal in mind to attract buyers to your items.

It is important to take clear, colorful pictures of your items to post with your auction for perspective buyers to be able to see your great item. eBay provides an upload application to easily upload your pictures to your auction.

In regards to shipping, you can pick your shipping method for your item and list your shipping fee. It is smart to purchase a postal scale so that you can use PayPal shipping to process and ship your items, or you can use the USPS Flat Rate shipping service for a flat rate. It is important to not over charge for shipping and handling of your item, as you will be receiving feedback from your buyers.

Sellers and buyers rely on a feedback system to rate each other and their transactions. Over time a seller with good feedback and one who sells a large number of items in a month, can complete enough transactions and earn enough positive feedback from buyers to meet the needed criteria to become a “Power Seller”. This means as a seller that you have reached the top spot as a seller on eBay.

Whether or not you are unemployed, laid off, a homemaker or just looking to make some money off of your unused household items, eBay is a great place to begin turning your trash into someone else’s treasure! It can be a lucrative career for someone who is motivated and willing to find the great items that buyers are willing to bid on and purchase. eBay has been called the garage sale of the universe. Meg Whitman, the founder of eBay, and CEO until March of 2008, had a vision to provide a platform for entrepreneurship that would allow people to earn a living selling on eBay. She is now one of the fifty most influential and successful CEO’s in the world.

While you may not aspire to become a “Meg Whitman”, you can supplement your income or even earn a substantial income selling on eBay. The choice it completely up to you as to what type of items you want to sell, what format you wish to sell your items with, as well as how often or when you choose to sell items on eBay. This makes selling on eBay the perfect, flexible, and profitable venture. Please refer to the links below for other great information and resources for successful selling on eBay. The sky is your limit…Get started earning income on eBay today! Don’t wait any longer to empty those unwanted and unused items from the coffers of your home, and begin to earn and supplement your income today!

Find Best Online Jobs To Work At Home

How do you find online jobs? Available work from home positions? It is not as easy as some make it sound. If you are trying to figure out how to find work from home jobs online or stay at home moms work ,or even The Top Internet Jobs Online you can count yourself in with literally millions of others. Here we will learn how to get a job for you online that you love. The best jobs online seem to be Affiliate marketing jobs. These online jobs arent really jobs as much as they are an opportunity to make money selling products and services of others. In order to find a really good job online or affiliate marketing position some research is needed.

Finding A Legitimate Online Job.

There are some jobs online that offer payment fro writing that are legitimate. I have been in contact with some job posters on Craigslist and such that will pay you for writing articles or post for their website or blog. I have also looked into doing some freelance writing jobs which can be found by joining a freelance writing network easily found thru a Google search. Most of the gigs are highly competitive and I have not had alot of luck with these. I welcome comments or suggestions if anyone has had some success with this method of making money online.

For me the best online jobs or work have been to write articles and or post which present information on a particular subject and hopefully direct or inspire the reader to research the information in hopes of finding a real online job or opportunity that will work for them. I have had success with 2 programs on a regular basis. One of the programs which make me money online on a regular basis involves giving away free money making websites to people who would like to have a job online or work online by selling affiliate products.

These websites that I give away to people are set up and customized with personal affiliate links for the person so they may start earning money online very fast. These sites do work and will generate a handsome and regular commision if a little time is spent to advertise them. You can get a free website to make money with and also promote them to earn money online two ways.

The other method I have had sucess with as far as an online job or way to make money online fast is to use Google adsense in my articles and blogs. I try to create hubs or articles that inspire and have useful and truthful information in them to help give people ideas and information so they too can find an available working at home job or ways to make money online. If you like to write and either use Hubpages as your writing platform or you have a website or blog Google adsense is the best and most trustworthy way to make extra money online that I am aware of.

If you would like to write on Hubpages and generate money online thru Google adsense the you can check out this article and also sign up here

To summerize the best ways I have found to make some real money online or get a online job would be to either make money with Google adsense and/or definately get a free money making website as mentioned above. This is where you can make money as an affiliate and also generate cash giving away free cash making websites to people. These are great places to start for work at home moms.

For additional ways to make real money online and/or find the best online jobs my Google website has many proven ideas and opportunities for you to consider. You can look at and consider additional ways to make money online here. Just to add one last note, For a complete list of available work at home positions that are REAL and Legitimate, check out the link on my box to get some very cool leads on jobs available now.

Working From Home-The Discipline Factor

Deciding to work at home is a huge step towards obtaining financial independence and having an optimized lifestyle. But all too often, people fall victim to distractions and their productivity levels fall off sharply. So we need to ask ourselves why this happens and what we can do to address this inadequacy.

When working a normal 9 to 5 J.O.B., most people base their level of productivity on their surrounding atmosphere of coworkers doing similar if not the same tasks. This gives you a baseline on which to compare ones self as to how much productivity is actually being produced. But when you work at home, there is nothing to reflect on in your home business except what your upline is doing or what you hear on webinars or training calls on the phone, so the end of the equation is you start to slow down and not achieve the wanted results.

There are also many distractions through out the work day at home which will most assuredly lead you off the beat and path. Phone calls is a huge problem I’ve got, others that come to mind are the newspaper, emails, house cleaning, laundry, the family pet’s. All which is ok and needs to be addressed, but only by applying proper time management when you work from home.

Time management is a very key thing to master when working from home. It is very easy to set up a schedule using a spreadsheet such as Microsoft Works or Google documents. Plan out what you need to accomplish and at what time of day you want to do this, and stick to your schedule and get the work done. Certain tasks require a certain amount of time, while others require a certain outcome or level of completion. I use both of these. If you are just starting out with your work from home business, you’ll have to experiment a little and find out how long it takes to do things. Certain things I do, I give myself a certain amount of time, for example , social media, and if I don’t finish, It’s ok because it won’t make or break me. But then when I write articles, That usually takes time to complete, and if your looking to submit a certain number of articles per day, I have to use my time accordingly. If I finish up early, I move on to the next and I don’t go back because tomorrow is another day. That’s one of the benefits when working from home.

Another aspect of productivity and how to maximize it could be to dress like you on your way to the office. Now, keeping in mind with the people that don’t care to follow this measure because that could be a big factor as to why they decided to work at home, these people feel more casual, and dress more casual, I’ve been told some don’t dress at all, and theses people can still be top earners in their niche. Either way, you should still get up and shower, dress to your taste, and hopefully this will put you in a state of mind that will help your productivity.

You also need to have a dedicated workspace. Particularly a room with a door, with no bed in it would be great. A comfortable chair to take a break from the toil is also a good choice. A window to let the day, or night in, which ever time frame you work in, is also critical. I know I enjoy fresh air. That helps me allot.

We should also state here that some people tend to feel trapped, or shut in. You need to take a 10 to 15 minute break every hour, this should be seen on your time management spreadsheet, and extra time added accordingly. Get a glass of water, not coffee, not soda, not alcohol, but water. Your brain and body runs on water. Water is to your body as gasoline is to your vehicle. My mentor taught me this in the beginning and I said the same thing, “Your crazy”. But you know, he was right. The first thing I do when I get up is drink a large glass of water to rehydrate my body. Then I’ll eat something and have a few cups of coffee, but when break time comes on the hour, it’s water. It really does help your mind and body function better. And by the way, taking breaks every hour is another perk when you work from home.

Problem could also arise to the fact that you just can’t work at home due to space constraints. Maybe you don’t have an extra room in the house and your PC is right next to the TV. a great option is to rent some cheap office space somewhere, or just a room. You wouldn’t technically be working from home, but at least you’d still be in charge.

You should also keep in mind that there will be days when you have to leave the house, to do your shopping, doctors appointments, work on your own vehicles, sports activities with the kids, and you may not get nothing accomplished. But that’s ok and that’s the beauty of working at home, you don’t have to tell the boss that you have to leave early, or take a day off because your in command.

Working at home to achieve financial freedom and at the same time, optimizing your lifestyle is the way to go if you have the discipline to be productive. It requires timeliness and consistency just like any other job, but if you get it right, it can be very rewarding. So get your spreadsheets out and start being the master of your craft.

By Thomas P. Lane – To learn more about Thomas, log on to

Supplementing your Income Networking on the Internet

Plug into the world

Do you run out of money before your next check comes in? Whether you are a stay at home parent, retired, or perhaps your income just isn’t enough, you may be interested in internet networking to supplement your income. Not only has the internet supplied businesses the advertising mechanism to turn their small or local business into a global business, it has also turned internet junkies into money making gurus. In truth, networking the internet has reaped sizable rewards for many. This is not to say that it is easy. It isn’t really hard, but it really is work.

Choices abound on the internet for making money. Many investment opportunities, as a warning, are scams, and as always, should be thoroughly checked out before you spend any money on them. The majority are not, although some charge for information and others do not. There is a little bit of everything available. Social networks are huge. Myspace, a popular social networking site was sold in 2005 for an estimated 580 million dollars. Social dating networks, like the ones you see advertising on television, are listed amongst the top money makers on the internet, also making millions.

The internet is not just for professionals and businesses. It is now a home for curious minds seeking information and opportunities. For individuals using the Internet to make money, the possibilities are endless. From setting up on-line markets to having your own web page, there is money to be made. Whatever your interests are, you can find a way to turn that interest into a profit on the internet.

Although it would be impossible to list all the ways to make money, we will attempt to list a few of the top ideas that are working very well.

  • Writing programs
  • Paid surveys
  • Website design
  • Ebay
  • Publishing Ebooks
  • Rebate programs
  • Google Ads
  • Online Courses
  • Photography
  • Blogging

Social networking is being utilized by companies all over the world and they are seeing impressive results. This has not gone unnoticed by the individual, using the internet to supplement income. Learning the basics of how to maneuver on the internet will be key in your attempts at making money. Using the right tools and strategies will help you keep a grasp on all aspects of your new endeavor.

Start by making a plan of action so you know where you want to be and the direction you need to follow to get there. For instance, if you want to have successful website within a year’s time, list what you need to do to get there and catalogue your progress through each step. If your plans include social media networking, you may want to choose an on-line networking guide to help to help you navigate your way through the maze and will make things much easier for you. Spread yourself around and apply similar tactics on other sites as well. Make your sites appealing and easy to read. Reach out and target as many other sites and individuals as you can. Your site will require regular maintenance to keep the site fresh and full of new information.

Interaction with other networking sites sets your site about the rest. This is what sets social networking apart from media networking; allowing interaction with and even between visitors. Take advantage of the chance to let people comment on your sight and even include links to other sites. Participating in forums and blogs sites adding links to your site can truly enhance your network scope.

Affiliate programs are also a good way to add dollars to your income. Businesses find it more convenient and profitable to offer incentives to on-line sites rather than invest in risky commercial ventures. You allow a specific advertisement on your site and the company pays you a percentage of sales that are produced from that ad. Once it is set up properly, you don’t have to do anything else. Simple and brilliant.

Learning to understand these money making ideas and make them work for you will take time and energy. Fortunately, all the instructions on what to do and how to do it are all at your fingertips. So, what are you waiting for?

Freelancing as Supplementing your Income for Retirement

Do you love to voice your opinion on paper, have you always dreamed of writing a book? Do you like to voice your opinions on any and every subject that is a hot topic in the news? It does not take a journalism degree to make some money to supplement your retirement income. You are wise to the ways of the world, and have experiences, and stories to tell right? You can make a decent living if the effort is put forth to integrate your expertise and knowledge , and share all you know with the cyber world…

Retirement is a dream, and although you may not fathom the reality of it with the economy , health care, and just scraping by to make ends meat, you may be surprised at what you can do. You can retire! You can make it happen by integrating your knowledge and skills into a written form to share with the entire world. There are many ways to make money on the Internet. One by writing and being a freelance writer.

I used to be a hospice nurse, but the monotony of watching people die got to me after years. I decided to pursue a more positive life with an income I thought I would never accrue to an extent. I wanted a more positive side to life, and I had no clue that my passion and my journalism degree would take me to the realm where I have arrived today. Yes! This is indeed a reality! I make money doing something I am passionate about, my calling to say the least. I have the convenience of making my own hours, writing, and making a good living off freelancing.

After a long a waited hiatus from nursing I was perusing the Internet and stumbled on an article about the various freelance writing sites. Me being the ambitious individual that I am said to myself ” what do I have to lose?” Well, it took a bit of getting used to as you are bidding against many people of various writing niches, and experience.. I had no portfolio to begin with so I just wrote from my heart with all that I knew. With a few weeks I landed my first job at scriptlance. com. This is a very reputable site folks! let me say that you are protected here- however there are people that are not so honest out there and you must beware as sometimes you can be writing your heart out to get paid and never receive a cent- then again give it a while earn your reputation and you will be rewarded with clients that touch your life, pay you well, and respect and appreciate the things that you do for them.

You do not have to have experience, you do not have to be an editor, you just need to put forth effort and write with passion. That’s what I did- and well I started at the bottom of the chain and have worked my way up- I now have so many clients that are faithful to me and I have plenty of work to provide for my family and then some… Do not think it is all peaches though, sometimes there are slow payers. People want something and alot for free, and sometimes you take a loss, but just do what you do- research, effort, and persistence will prevail.

If you are asking how to get started, I have some tips for you. I will be producing a guide to landing your first freelancing job here soon, but until then study up on these key points:

Make an acct at the various freelance sites:,, and
You want to build a reputation so if you see a job- try to see the topic research it and write it in a sample form that is impressive, free of grammatical errors, and speaks for your individual writing style.
You will want to bid low at first; Do not worry you will earn seniority as time passes: but for now you are at the bottom.

Try to have a portfolio if you have ever had anything published.
Be yourself, be original, and never claim to be something you are not.
Look at reviews of the client and make sure they are reputable at paying.
Show them your stuff! Originality, uniqueness, effort, and commitment.
Be consistent, original, do not plagiarize, and leave no room for grammatical errors or spelling errors.
Deliver in a reasonable amount of time, be dependable, personable, and reliable.

There is much, much more to mastering and being the superior writer as the competition is vast now with the economy being so poor, but you can set yourself apart from the others by dedication, quality, and uniqueness. I’m not saying you can make a million, but you can earn some money on the side. You just have to educate yourself on the ways of the Internet- freelancing world- and pursue it with the best and utmost effort and intention!! In the meantime.. good luck and please email me with comments, questions, and inquiries on how I can help you to make money and teach you how to make retirement a reality at I more than welcome your inquiries and will make sure I help you to make money and earn a living while retiring or else-wise by freelancing.

Why Internet Marketing is Hard For Baby Boomers

Here is a common scenario. I see some version of it nearly every day. A baby boomer comes to the realization that the plan they have been on all their life hasn’t worked quite as well as hoped. Maybe a divorce. Maybe a medical situation. Maybe a lost job. The cause isn’t nearly as important as the situation.

At the same time many boomers find their peak years behind them, they also find that their future isn’t so bright. In many cases, it’s downright scary.

So, what do they do? Start an online business, of course. It looks easy, but they soon find out it’s not. Here are three of the most common reasons for that.

1. The Honesty Factor — Most of us were raised when a handshake meant something. If you agreed on something and shook hands on it, it was done. No one sniveled out of it from either side, and lawyers weren’t needed to sort it out.

On the Internet, anonymity allows people to tell you something (”I’m making thousands a week,” “I’ll be a great upline,” “No recruiting necessary,” etc.) that isn’t true and still get away with it.

Baby boomers still hold onto the hope that things work with “handshakes” on the Internet, but as a rule, they don’t. When you find someone who also has the honesty factor, stick with them. You don’t even have to be in the same business. Gradually, you will be surrounded by people you can trust, and things will get easier.

2. The Shame Factor — Most boomers were raised when “Shame on you” meant something. It actually was one of the worst things that could be said to you or about you. Nobody wanted shame on them.

Sadly, most of the Internet seems to work on hype over truth. The bigger the claims, the more people will fall for it. Boomers expect things to be true, and are mostly surprised to find out when they aren’t.

It would be easier if there was a Shame Factor, but there isn’t.

3. The Technology Factor — We were amazed when the Apollo spacecrafts made it to the moon, and they did it with a computer that had 4k of memory. Now, I can hold a computer in my hand that has 2 million times that.

We may not have even seen a computer up close until we were in our thirties or forties. We had to have help turning it on.

Meanwhile, the people dominating the Internet knew more by the time they were ten than we’ll ever know. It’s not exactly a level playing field. We’d be better off if we played by the rules of Hopscotch or Mumblypeg, but we don’t.

For boomers, it’s not how much we know, but exactly what we know. We can learn enough, but need to know what that should be, and the “gurus” aren’t going to tell us that.

If you are a boomer, and you are struggling with making some money on the Internet, considering the three factors working against you as you evaluate opportunities and the people who offer them can save you bundles of time, money, and frustration.

Author: Jack Beddall For a quick how to on making money on the Internet read Barbara Lings new ebook 21 Easy Steps to putting your business on the Internet.

Do You Want to Become an Executive Recruiter?

Disclosure is required: I have never worked as an executive recruiter. But I have been on both sides of the search dynamic: as someone being recruited for a position, and as someone working with a recruiter to fill positions in my former organization. So I have a direct and personal knowledge of how that particular quest-and-fulfillment works.

It’s not simple to hire the best possible person for an open position. It does not happen, in my experience, as often as it should. At its best the search process should result in perfect-fit vacancy filling, with both sides-employer, candidate-winning. I believe such failure (which I can’t quantify but have clearly seen from experience) is that neither party divulged enough of “what they really want.”

Again, none of this is easy. And the blame, if that’s the proper word, falls not to the employer or the candidate, but to the Search Executive. And that’s because, in my view, not enough extra-job information was gathered from the employer.

A job position description exists to be filled. It is written, often times, with precision and clarity. That, to me, is less the overall point than this-that the non-task components of the search were left out, which is to say that culture-congruence, while elusive and difficult to capture on paper, is crucial, vital to perfect-fit job filling. One might say that skills are skills. It the employer is looking for “A” set of abilities, then finding someone with that “A” set is not so difficult.

Existing professionals may argue with me here; after all, hundreds of calls need to be made, vetting put in place, reference checks followed up on. Granted, that takes time.

But maybe not so much time and care are given to helping the employer define the culture of the organization, at the macro level, and the diverse cultures that exist department to department. The overall perception of working at, say, Google may be (and this has been written about extensively) that it is non-traditional, that no dress code prevails, that time is given during the day for employees simply to be creative – just to wander in the lofty realm of creativity and think about the future. And yet, there are department heads at Google – and this was what I noticed in my reading-who are very tough – minded and goal oriented.

Sure, Google may exalt creativity. But managers across the company have to deliver results. The consequence is that culture at Google is variable and elusive. A company may say that “we hire bright people and then let them create.” Fine. But I suspect that’s easier to espouse than to pull off, department head by department head. Even for Google.

And this means that the executive recruiter must grasp and articulate fully the culture of the position at issue. He or she needs to understand the type of personality-regardless of pure ability – that will be most likely to thrive in the given environment. But even this is elusive, because organizations deceive themselves when it comes to their culture. They may wish it were one way or the other; they may believe it is one way or another. But the good search executive, the one ideally you want filling positions, is one who sees the trees for the forest, at first view, and the forest for the trees at the next view.

It is easy to make up numbers about these sort of issues. But I’d guess that, based on my experience, 60 percent to 70 percent of job hires do not work out because of culture incongruences.

It is finally up to the recruiter to discern and define work culture specifics to the greatest extent possible. It is up to the recruiter to match job requirements with verified skills. It is also up to the recruiter to explore work culture and candidate psyche-and to see through the espoused similarities and the subterranean differences.

Stephen Foster is the Principal of