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LinkedIn Can Be An Older Workers Best Job Search Tool

Successful job searches now are very different from the past. Just applying for jobs that have been advertised greatly diminishes your chances of success because you are up against so many other people doing the same thing. Let's face it, as an older worker you can face a few disadvantages in your job search anyway so let's make things as easy as possible for you.

Forbes has published a great article "Three Smart Ways to Attract Recruiters To Your LinkedIn Profile". In this article they explain

  • ways in which you can improve your chances of showing up in searches
  • how to make yourself 'clickable' to give a recruiter ease of access
  • how to ensure your LinkedIn profile remains active and up to date. 

Many people use the 'set and forget' method with LinkedIn and then wonder why LinkedIn is not providing LinkedIn Ebook by Jenni Proctoranyopportunities for them.  If you followed someone's advice that you should set up a LinkedIn profile, put up basic information about yourself then have done nothing more with it you can't be too surprised that it hasn't brought recruiters, or anyone except old school, university and work friends, to your page.  If you want to start from scratch to build up your LinkedIn profile, step-by-step, you can access my free book "LinkedIn: How to Crack The Hidden Job Market".  Then, once your profile is interesting and shows who you really are, these ideas from Forbes will take you to the next level. 

How to Think Like a Headhunter!

Want to get an interview? Then begin to think like a Headhunter or Recruiter! Ask yourself specifically what is the position and exactly who are they looking for to fill it? What qualities do they appreciate in a candidate? Is company mission oriented “all hands on deck until the job is done” culture? Perform enough research to know where your skills, experiences, and values learned will be most readily identified as being “positive”, and then give a brief career history highlighting those areas into your resume that bring on an “Aha!” from the reader. You will find that, more often than not, it will cause the recruiter to pick up the phone and call you in for an interview!


As a Headhunter or Recruiter what keywords would you enter if you wanted to find the most qualified candidate for the job? Recruiters expect to find the right person by identifying the resume with the most keywords used in their initial job announcement/advertisement. Companies advertising online place relevant and desired “key words” into their resume screening program – Applicant Tracking System (ATF) software. ATF, also known as talent management systems (TMS) is used to garner, analyze, and coordinate resumes and applicant information. One important fact – these tracking systems screen out about one half of all resume submissions. Many unsuccessful online job seekers have long believed that their online resume submissions go into an obscure resume abyss. These futile job hunters may really be on to something! One reason, at least 40-50% of all online submissions by job hunters get screened as “not having the basic qualifications for the job” even though the submitter may truly have the qualifications. These candidates simply failed to place those qualifications into their resume via select keywords.

To make an impact, and prove you are qualified for a position, when applying for a position titled “operations manager” ensure that both of the title words – “operations” and “manager” are strategically placed in your resume (preferably in the top one third). Note: Another way to enter the chasm of resume doom is to confuse the screening/tracking software with the presentation of your information and dates in the “Job History” or “Experience” section. Always list the employer first and then list dates of employment (on the right side of the page).

Headhunters and Recruiters like “dynamic” “pop off of the page” verbiage! While your resume design should be presented in a simple, easy-to-read format to get the best results, each sentence within your “Skills/Value Added” and “Employment History” sections should start off with dynamic and anomalous action words. Such pop out lead-in’s can include action words such as “Employed forward thinking leadership to motivate staff…”, or “Led teams in operational and compliance initiatives, improving internal control, and financial results…”.

Remember – It’s not about you, it’s all about the Headhunter or Recruiter and their company or the company they represent. Take a look at the company’s website for clues to their values – can you align yourself with a company’s culture (often defined by their mission statement)? Aligning yourself and your resume with the organization and its mission is extraordinarily important for success in any online resume submission.


Articles on talent management in professional services firms from Halogen Software

Advanced LinkedIn Job Search Strategies

Many professionals understand the importance of LinkedIn in your job search and how to start pursuing job opportunities using this professional networking platform. Once you have these basics under your belt, you are ready to move forward to more advanced LinkedIn job search strategies listed below.


Note: Even if you are not actively seeking an opportunity right now, following these tips for branding yourself and increasing your visibility and credibility across your network will only advance you further in your career and prepare you when it is time for a new opportunity or career change.


    1. Brand Yourself: It is essential that you know your unique value and communicate it effectively. To do this, identify your top three to five overlapping strengths that you feel will support your desired career direction. Now create/find a word or phrase that can become your personal brand and that represents these strengths. Develop a short pitch that can follow your brand, describing your strengths in more detail. Most importantly, feature your personal brand in your Profile Header and both your brand and your supporting pitch in your Profile Summary.

    1. Get Active in LinkedIn Groups: Start being active and contributing value from day one. Share interesting news with your groups, post links to intriguing articles and join in discussions to show your investment in your industry or area of interest. In addition to joining LinkedIn Groups, you may also choose to start your own group or become an active leader/moderator in an existing group.

    1. Become an Expert: LinkedIn Answers is a unique Q&A forum on LinkedIn that allows members to post their own questions by category, as well as to contribute answers to others’ questions. Getting involved by asking questions, answering questions, and sharing insights and ideas related to your chosen industry is an effective way to establish your personal brand in an area of expertise. The person who posts each question must select the best answers from those who respond. If yours is selected, it is shown on your profile as sort of a badge of expertise on a given topic or given industry.

    1. Follow Company Activity: Don’t forget that LinkedIn has Companies, its own comprehensive company directory. You can search for companies by any criteria and identify potential contacts in your network. You can also choose to follow the activities of specific companies by visiting their profiles and clicking the “Follow Company” link. This information can tell you whether the company is hiring and allows you to see the backgrounds of the candidates who are getting jobs there. It can also tell you when someone is hired for a position you’ve also applied for.

    1. Informational Interviews: Informational interviews work in job searching and networking because they allow you to make a personal connection with a real human being, who is typically in a much better position to endorse you and recommend you internally in his/her company. LinkedIn is a great way to identify potential interviewees in your target companies and industries. You can reach out to them via email or send them a message directly depending on what level of connection you have with them and/or their privacy settings. You can also get introduced via the Introduction feature. On your 2nd and 3rd degree connections’ profiles, you will see a link “Get introduced through a Connection” that will allow you to send a message through the chain of people between you both. This is how you can leverage your current network to your advantage.

    1. Profile Applications: There are a number of applications you can add to your profile to better brand yourself. You can feed your blog posts or the posts from your favorite blog right into your profile using WordPress or Blog Link. You can embed and share files and presentations in a portfolio via Google, SlideShare and You can also feature your own works or your favorite or recommended reads for others with your Reading List by Amazon. There are multiple others from which to choose, but make sure to pick the applications that add the greatest value to your profile and candidacy.

  1. Events: LinkedIn also has an increasingly popular events calendar that may become helpful in your personal branding and career search efforts. Attending relevant events can provide new information and training and can serve as continuing education and industry-related activity to feature on your resume and in your interviews. Events can also provide you with an opportunity to meet new, like-minded connections and build your network. Lastly, hosting or creating your own events is very easy to do on LinkedIn Events and can be a great way to build your own brand as a thought leader in your industry.


Remember that you don’t have to do everything listed here to make an impact on your career, and you certainly don’t have to be active every day; however, use these tips to customize your activity for career success on LinkedIn.


Chris Perry, MBA, is a Gen Y brand and marketing generator, brand marketing manager, career search and personal branding expert, professional speaker, entrepreneur and brand consultant. Chris is the founder of Career Rocketeer, the Career Search and Personal Branding Network, MBA Highway, the MBA Job Search and Career Network and multiple other ventures. Learn more about Chris on his website:

Running a Secret Executive Job Search


  • “I’m afraid if I post my resume online, my current employer will find it.”
  • “The position sounds like a perfect fit, but I can’t risk submitting my resume.”
  • “What if word gets back to my employer that I have been looking for another job?”
  • “I found a blind ad that describes exactly the position I am looking for, but what if the advertiser is my current company?”


I hear these fears from executive job seekers frequently. To avoid detection they limit their job search to only contacting a few select organizations, often excluding some of the very companies that are most likely to value their experience.

Don’t let fear of jeopardizing your current position cripple your job search and keep you from landing the job you want. There are plenty of techniques that will protect your identity and allow you to earn interviews and generate meetings with prospective employers.

1. Use Your Network.

It is estimated that 60-70% of all job hunters find employment through personal referrals. This approach also has an additional benefit: it allows you to contact companies while keeping your identify confidential.

Make a list of the companies where you would like to interview, then compile a list of the contacts you know, or know of, that might be able to arrange introductions at these employers.

Show your list of target employers to each contact, and see who they can contact for you. If they are willing to pick up the phone and make a call, that is ideal. But even a quick email can set the stage for further conversations. Ask your contacts to arrange interviews with the people they know – department heads, line managers, the C-suite are all preferred to contacting human resources directly. The management contacts are often able to create positions, and know about potential openings long before the personnel department does.

This approach works incredibly well because your contact has a relationship and credibility with each department head, etc that they call or email – this provides you with credibility as well. A huge bonus is that your contact does not need to reveal your name unless there is interest and an interview is arranged.

Another good approach is to have your personal contacts send e-mails to managers who might have a need for someone with your qualifications. Your contacts don’t have to know these managers – they only need to hold respected positions in the same field. Their signature block in the email with employer name and title, will give them – and you – the necessary credibility. If you’re fortunate enough to have a contact who’s well-known in your industry, his or her endorsement will have even greater impact.

This email should state that the sender represents an extremely qualified person who wishes anonymity because of a current employment situation. After briefly describing your qualifications, your contacts should state their willingness to arrange interviews with any management that want to meet you.

2. Develop Relationships With Executive Search Firms

Retained search firms are who executive job seekers want to contact. There are two types of search firms: Contingency and Retained.

Contingency firms usually deal with placements in the $40,000-$100,000 salary range. They get paid only when the candidate they present accepts a position, so they are also more likely to suggest you for more openings. This could compromise your privacy, so if you do deal with a contingency firm, make sure they understand your desires and ask that they always contact you prior to proposing you for an opening.

Retained search firms primarily work with positions paying more than $100,000 annually. Retained firms are employed by companies, not candidates and are paid even if the candidates they propose are not hired. They will help keep your privacy because they never “broadcast” out names of candidates. But they are also seeking candidates with a specific background, for specific positions, and if you do not meet their criteria, they will not present you to employers.

Our clients have had great success with our programs to help introduce you to executive search firms. We maintain two lists – Elite Executive Search Firms which represent the top 1% of all retained search firms across North America, and Retained Search Firms which is a comprehensive list of ALL retained search firms in North America. These firms are used to receiving confidential resumes, and are usually looking to fill positions only with currently employed candidates.

3. Use LinkedIn

This does not require a long commentary – use LinkedIn. Without it, you are missing tons of opportunity. Employers and recruiters alike are relying more and more on LinkedIn to find potential candidates.

It’s a powerful tool, and the best part is that you can put all of your information out there, without appearing as though you are in the market for a new job.

The networking opportunities on LinkedIn are huge, and need to be used. It’s much too detailed to go into all the ways to use it here – but there are many tutorials out there on LinkedIn basics to get you started.

Employed job seekers often don’t realize how many options they have for contacting companies without their employers knowing about it. I’ve seen it happen over and over – you will land a new position without having jeopardized your current situation.


Candace Barr was the Marketing Director for a national law firm for 10 years before transitioning to the executive search industry as the VP of Research. She spent years developing proprietary research processes and procedures to identify key companies, executives and their direct contact information.

Barr Research, LLC and Strategic Executive Connections were established in 2010 to provide this valuable service to executive job seekers, as well as executive recruiters seeking to contact high quality candidates.

The overwhelming positive response to our unique service says it all – Whether you are looking to contact one particular company, or target an entire industry, our process will advance your job search and industry connections beyond your expectations.

Secrets to Success in Your Career: Get Moving and Do It NOW!

Are you happy with your job? Do you have the tools that you need to be successful? Are you prospering in your career – or do you feel held back?

 There is one key to success in any profession or career – that key is YOU!

Let’s begin with a paramount truth: You are responsible for your own success or failure in life. Whatever the circumstances, you choose to react how you react. You choose action in the right direction, or neglect and complacency. Accept this responsibility and you will begin to make changes to help your life improve. You won’t be able to NOT guide yourself towards better things. Don’t be a victim.

You are your own “Personal Services Corporation”

This concept is stolen directly from the author and speaker, Brian Tracy. It’s absolutely true. While you may work for a company, it isn’t “you” that they are paying for. It’s not payment for your time at your desk. They are paying for your skills and abilities, commitment and hard work, attitudes and orientations, production and output.

As your own personal services corporation, it’s up to you to invest wisely to improve your business. What skills can you gain to make you more valuable? Is there equipment that you can use to make your corporation more efficient and profitable? What can you improve upon to help you be more valuable?

It’s hard not to think at this point – “I’m putting in this time and effort for someone else!” Agreed. It feels just like that. Don’t get caught in short-term thinking. The enjoyment that you will get by being able to leverage your own investment on your own behalf makes all of the time, money, and other sacrifice worthwhile. The moment when you realize that you have options because of your own efforts is like hitting a home run or scoring the winning basket.

Stop complaining. Invest in yourself and you’ll never be sorry. Your investment is the foundation for success in your life.

Pick a goal – now!

Ok, so you feel like you are in a rut. You don’t make enough money or perhaps you are not happy enough. You are carrying too much weight. You don’t like the way you dress. Whatever it is that you want to improve or accomplish, pick a realistic goal and attach a timeline to it. Goals without dates are just wishes. Pick a modest goal and set a date. For example:

By the end of this month, I will lose 5 pounds.

By August 1st, I will pass that certification.

By September 1st, my website will be online, and I will have a main page, a contacts page, and an information request page.

Write the goal down somewhere you can see it all the time. If it is some goal that you want to keep private, just print out a page with a circle on it. You know what it means when you look at it and that’s what matters. At my last job, I had two symbols looking me in the face every minute of every day. I was able to keep my goals in my mind and be reminded of them all of the time. It was a GREAT tool to help me refocus on what was important.

Action Orientation – get it!

Do it. Start. Go! Take a step NOW. Action orientation is about making things happen. Planning is important. Doing something is more important. Take my advice – even if you feel like you have no idea what you are doing, do SOMETHING. Often our best lessons are often in the form of our failures. If you have many paths before you and you choose the wrong one, you now have one less wrong path to choose. If you make things happen, you will gain wisdom and you will accomplish your goals. It’s inevitable with enough effort and persistence. These ideas are again stolen from various positive thinkers, including Brian Tracy and Anthony Robbins. I invested in them while investing in myself and it has paid off.

Failure? Not if you are still asking “How?”

Short term failure is OK. Everyone hits the brick wall from time to time. Everyone has an off day or a bad performance. That is just fine and it’s not the end of the world. The key is to keep asking yourself the very simple but important question: “How?” It’s important because it provokes thought. When you ask yourself how, you will immediately get your mind in the mode of searching for an answer. “How?” brings up options. Hit a brick wall again? Ask “How?” again. Another byproduct of continuing past small failures is that they become less important. In my life I’ve had presentations fail. Equipment that doesn’t perform for some reason when I need it to. In the beginning, it was traumatic. I was upset that I had spent so much time preparing only to have it blow up when I really needed it to work. Over time, I’ve learned that failures are going to happen and many times I can turn that into an advantage. Everyone understands what it’s like to have something go wrong and if you have the right attitude about it, everyone in the room can be pulling for you by the end! Ultimately, failure doesn’t happen until you give up. Before that, you are still working on it. You can always decide to go a different direction, but that’s not failure either. That is learning through a process and making the decision to change your goals based on the new information. One less wrong path to pursue.

“Trinity, GET UP!” Ok, maybe it’s corny but I refer to this line from “The Matrix” movie in my head all of the time. In this scene, the character Trinity has just been through a stressful time and she is on the ground. She’s got a choice – to lie there and wait for doom, or get up and keep fighting. She tells herself to get up – and guess what? She gets up and keeps going. We all need that message and it’s not going to mean more from anyone else than it does coming from your own lips. If you are down, GET UP!


Invest in yourself, set goals, become action oriented, become responsible in your own mind for your own success and one of two things will happen for you:

Your employer will see your commitment and the benefits, and they will reward you accordingly. That is great and everyone is happy.

-Or –

Your employer will ignore your contributions. They will treat them as an expected part of the job. They will act as though you are doing the minimum and guess what? You are lucky to be employed. Let me tell you, magic will happen for you if this is the case. This is a game changer for the rest of your life. You understand the effort, time, and expense that you put in to upgrade your job skills or equipment. If you paid the price, the finance and sweat, you own the upgrades. Your boss may not think you have more value – but most importantly – you will KNOW you have more value. Everything can change for you. You can be more confident. You can use your confidence to upgrade your life. If you happen to be in a position where you can market your own skills directly it will become clear that your value is being abused and unappreciated. Why not keep the benefits of your extra effort and training for yourself? If you don’t happen to be in a career where you can easily go off on your own, you still benefit. There is no more attractive trait for a candidate to have for a prospective employer than self confidence. You are someone who knows how to get your job accomplished and you have done what it takes to get the job done right.

Bob Langys is a lifelong nerd with a passion for solving problems. His passion for solving problems and working with technology has led him to a career in networking and IP Telephony and has afforded him the opportunity to work with a wide variety of businesses and solutions. Recently he has specialized in using Cisco equipment on Asterisk IPBX systems. For more info checkout his personal website at:

Avoid These Job Hunting Mistakes

Job Hunting is a difficult, stressful experience for anyone. Unsurprisingly, many people approach job hunting incorrectly and end up with an unsatisfactory job, or no job at all. Here are some key mistakes to avoid when looking for a job.


Waiting for something good to happen. While it is not unheard of for a job to just fall into someone’s lap, that is certainly not the norm. Successful people make their own opportunities. A related mistake is to rely on friends, family and other contacts will find you a job. While you absolutely should use your personal network of contacts in any job search, relying on someone else to do all of the work for you will lead you nowhere. Be proactive and do your own job hunting.

Applying for too few jobs. Particularly in today’s economy, most applications will not lead to an interview, and most interviews will not result in a successful hiring. As the old saying goes, do not put all of your eggs in one basket. People who apply to just a few jobs find themselves crushed when those few applications do not result in offers. Having plenty of possible opportunities increases the odds that one will work out and takes away much of the sting of rejection.

Aiming too low or too high. Many people approach job hunting with a pessimistic mindset. These people apply for jobs that are far below their abilities and qualifications. These people may get jobs, but they are unhappy with their pay and responsibilities. On the other hand, some people approach job hunting with an overly optimistic outlook. These people apply for jobs that are out of reach, and wind up feeling the sting of rejection. Maintain a realistic outlook with regard to your needs and qualifications.

Approaching interviews the wrong way. Preparation and attitude are the keys to a successful interview. People who do not rehearse their answers to difficult questions lose out to people who do. In particular, most interviews include an open-ended question such as “tell me about yourself.” Not having a prepared answer for such a question dooms many interviewees. Likewise, many interviewees approach an interview with a negative attitude, especially if they are still angry at a former employer. No matter their qualifications, people with negative attitudes spend a long time looking for their next job.

Taking the first offer, no matter what. A job is more than just a source of income; it is one of the focal points of a person’s life. Accepting an offer is a major decision and should not be taken lightly. Take some time to think about the offer and decide whether the job is really a good fit.


Lexi Davis is a writer who enjoys writing on a number of different verticals. For more on employment mistakes, Six Figure Start offers readers information more on common basic mistakes of the job hunt.

You, Inc.: Creating Integrated Career Positioning Messages

 Navigating the unpredictable economic winds and stormy job search seas, today’s executive and professional career explorer must don the appropriate foul weather gear, plot out a meticulous course, shore up his resources and set sail for what may be a longer-than-expected journey.

 While charting a course and preparing with all of the necessary equipment are imperative, being flexible and adaptable to shifting winds and alternate ports of entry are equally important. This is why creating and implementing a multiplicity of career positioning messages (ports in the storm, if you will), articulating your value and compelling readers to want to know more about you, is vital.

 A rigorous, often intellectually daunting exercise, strategizing your unique value drivers is an introspective process; you mustn’t downplay the importance of taking time, and thought, to do it right.

 Now, with your value messages prepared, I suggest there are six key off- and online career positioning ports that you populate with the painstakingly prepared messages, as follows:

 1. Presentation Resume: The heartbeat of your executive or professional story, this pithy, content- and design-driven document should be created initially in a Microsoft Word format. Focus first on melding together a congruent complexity of career anecdotes that zero in on the “why” and the “how” you do what you do in a way that tells your target reader (hiring decision maker) that you can create the same return-on-investment for them!

 Then, use the career unearthing and clarification process to populate several online venues.

2. LinkedIn Profile: The LinkedIn profile is not a mini-me resume; however, the shiny gems you dug up to create your resume will serve the LinkedIn story well, beginning with the creation of a first-person narrative Summary. This chronicle is an opportunity to uniquely weave in colorful threads of your passion for skyrocketing business growth, driving technology improvements, directing customer service enhancement initiatives, steering cultural change … and more.

Punctuate the summary with solid, concrete and measurable results while also infusing it with personality. This is only the tip of the LinkedIn profile iceberg. The Experience section as well as the Skills, Education and other areas offer further opportunities to fuel a message through a well-known, 100-million+ member business-networking site.

3. Twitter: I cannot deny it: Twitter is my favorite social media venue. With a brief, 160-character profile opportunity, I’d suggest you whittle down your value message to the most optimal insights.

Then, start listening to your Tweet stream, following movers and shakers — not necessarily the most popular and Klout-ranked tweeters, but those who are active and influential in a way that interests YOU and your goals. Whom would you like to meet? … to get to know better? Watch what they say; show interest in their messages; retweet them and add sincere, complimentary and value-add comments to their messages. Engage.

4. Google+: So much has been written already about this new microblogging platform including its value in boosting your Google search results. While I’m still exploring its value, I immediately saw the benefit in developing a meaningful storyboard profile: I suggest the same for you. Then, start listening, and strategically posting valuable content and insights.

5. Facebook: The drumbeat of Facebook’s importance in the job search equation is getting louder. Most recently, an article in SmartBrief quoted one recruiter as saying that “… recruiters are increasingly using Facebook to find candidates. Potential candidates need to acknowledge this new branding of the self that social media generates and adapt their profiles to the new reality.”

6. Corral the above links into a central website repository by creating an profile, as I did here: It also is crucial to include a tasteful, focused career value proposition, a summary that is consistent with your other profiles, mentioned above. Share the link with networking 

Jacqui Barrett-Poindexter is chief career writer and partner with Collaborating with professionals in transition, or individuals who desire to ignite existing careers, Jacqui is one of 27 Master Resume Writers globally and holds a BA in writing. She can be found blogging at the CareerTrend blog, or Tweeting at @ValueIntoWords.

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4 Key Strategies To Attract Executive Search Firms

There are a wide range of strategies that a person can deploy in order to attract executive search firms, too many to mention in fact! Well, it’s always good to start from somewhere, isn’t it? It can be hard at times to attract the attention of executive search firms, but even if you know a few important ways to attract these firms, you are more than likely to have a huge advantage over others, which is always a bonus. One point that I probably should mention before I start on the 4 key strategies is that nowadays more than 8 out of 10 available jobs in this sector do not get filled by using standard recruiters so it is essential to know how to attract executive search firms. Here are 4 key points to remember:

1) Use the Internet – If you use the internet in a smart way, you may be surprised with how much you can actually do on it, apart from the normal day-to-day types of things like getting the latest news on the go. To put it simply, if you have a professional online presence you will become a more attractive proposition to the firm. It is important to note that if you are not currently using the internet in this way that you should not submit your personal information to every website but only use established sites (one of the most popular for business networking is LinkedIn) that you can trust with your information. So, stand out from the crowd if you can.

2) Always Answer Calls etc – Let’s face it, if the firm calls you on a Monday and you don’t get back to them until the following week (or not at all! )#), it is not going to make you look very good. It is perfectly fine to miss a call every now and again, we all do it, but try your very best to not miss a call. It could be extremely important. But even if you do miss a call, don’t be afraid to give them a call back, it could make you look even better than what they first thought from looking at your CV.

3) Do Not Give Up – You will never get noticed if you give up early in life. You should always keep going in the hope that eventually it will be your lucky day. We have all been in positions where it feels as if you’re wasting your time on attracting executive search firms, but just about everyone in this sector has gone through this experience at some stage in their career.

4) Contact Old Employers – I don’t think anyone likes contacting a person or company that they have not dealt with in a number of years, or even decades. The only problem is that this must be done in order to make yourself look better. The chances are that if you got on well with them in the past, they will have no difficulty with helping you out in your plan to attract executive search firms.

As you can see, these are all pretty basic ways of doing what you want to do, but each step will really help you in the future. Executive search

Use Technology in Your Job Search

Like many other things in life, your job search has been impacted by the advance of technology. Embracing these changes can greatly enhance and accelerate your ability to find your next employer. Fight against it, and you’ll quickly find that your competition has quickly outpaced and outmaneuvered you. In today’s job market, you need to take every advantage you can, including using the wide variety of technology-based choices available to you.


The internet is a wealth of information, including a ton of high quality job search websites. Names like Monster and Careerbuilder are well known, and many newer niche job search websites are appearing all the time. Putting ‘job search’ into Google returns over 1.4 billion hits! The true challenge is not in finding the sites themselves, but in sifting through all of them to find the few that will work for you and make a difference in your search.

Try out some of the larger/more popular sites first to get a feel for the number and type of jobs (or job search services) they offer. Also talk with coworkers or friends and family and see what they’ve used and liked or disliked in the past. Many people you know likely have experience using the internet to find work. Learn from their experiences to improved your our job search.

There are also national niche job search sites. These websites are focused on a particular group or industry (i.e. technical or sales jobs). While these sites will probably have fewer available jobs, for the particular job-seeker they cater to they are often a great resource to find potential matching jobs quickly.

One of the best methods of finding jobs has been by networking with family, friends, and former co-workers. In the past, this was accomplished by each person maintaining their own “human” network of people. This has changed with the popularity of web based social networking websites where people can collaborate and communicate with others anywhere in the world.

Millions of people belong to Facebook making it one of the most popular social networking websites in the world. For the job-seeker the fact that so many people belong to the website make it an invaluable resource in networking. While many people use the site to reconnect with old college classmates, the resourceful job seeker can also use it to connect with previous coworkers or managers. There are many pages created on Facebook with the sole purpose of networking with previous co-workers at a particular employer. Even long lost friends may have insight into job opportunities you may not find out about on your own.

Along with some of the more well known sites (such as Facebook), there are also sites that focus exclusively on business networking. On these sites, networking with people who work in the industry or even at the company you’d like to work for can be an invaluable advantage over other people. These websites can offer you experience and insights that would be difficult to find on your own, especially if you are making a career change. As with other web sites, be cautious about where you go and who to interact with and protect your privacy.

There are also many smart phone and tablet apps available that can assist today’s job seeker. Using iTunes (or Amazon etc.) you can find a wide variety of apps, including from some of the big job search sites like Careerbuilder, Monster Beyond, or Craigslist that match job the search capabilities from your mobile device. Other helpful apps include those liked to social networking sites including Facebook, Twitter and LinkedIn. Other apps can help with resume writing etc, however the most helpful overall appear to be those that keep you current with new openings etc. while you’re away from your computer. With the recent surge in new tablets (i.e. iPad, Kindle Fire) and technology, the options and offerings should only get better.

Embrace technology in your job search and improve your results!


Kurt Allan publishes the Minneapolis Job Kit. The one-stop source for your Minneapolis Job Search.

How to Create a Job Search Elevator Pitch

You may have come across the term ‘elevator pitch’ recently during your job search. Basically, this term refers to the brief sixty-second speech that people use to describe the product or service they offer to others. And while this speech may not be part of your regular discourse, it must be delivered in a very concise and compelling way, and have the necessary attracting points that will entice the interests of employers around you.

For all job seekers, it is important to learn how to create a compelling elevator speech. In order to do so, you must be familiar with the idea of professional branding and the concept of enhancing your brand to promote yourself as well as your career. More often than not, personal branding through a properly drafted elevator speech will allow you to create a good image for yourself which you can use for a successful job search. This will allow you to differentiate yourself from other applicants who may be vying for the same position.

You must understand that good personal branding will play an important part in your elevator pitch. This will serve as a mini presentation of what you can do to get over the all too common phrases like “what can you do for us” and “tell us about yourself”. An effective elevator pitch is capable of conveying to your audience that you are a professional, and this must be done in such a way that your speech will not only address your unique selling points but the concerns of your listener as well.

But how do you create an effective elevator pitch for your job search? With an honest evaluation of yourself and thorough introspection, you can develop your own elevator pitch even without the help of a career coach. To begin with, you need to ask yourself the following questions: 

  • What is my main objective for my job search and what is my job target?
  • Who are the persons I am planning to talk to about hiring me?
  • What is my unique selling point?
  • What are the problems currently faced by my audience?
  • What can I do to help them solve it?
  • What are the characteristics I have that sets me apart from other applicants?
  • What are benefits of my work experience which I can bring in to my new work environment?

 As you create your elevator pitch, try to incorporate all these elements in a short presentation that you can deliver in no more than sixty seconds. Once you assess the correct answers to the above questions, you will have everything you need to create an effective and compelling elevator pitch. Don’t worry too much about being eloquent because a concise and direct speech can help you get the attention you need to secure the job interview you have been waiting for.

Candace Davies, Owner of A+ Resumes for Teachers is a Global Career Management Professional dedicated to assisting educators worldwide leverage their strengths, accomplishments, and unique selling points to capture their dream career. Her team has successfully assisted 3500+ education professionals by transforming their talents into concise documents that secure numerous interviews.

Please visit her at or send an email to

How to Use LinkedIn for Your Job Search

Networking remains the number one way to find a job. That is why social networking on the internet has become such a popular tool for job searching. Social Networking allows you to meet and communicate with many different professionals and contacts within the teaching profession. And great tools such as LinkedIn allow you to expand your networking in new ways. LinkedIn allows you to network with other professionals, and also gives you the opportunity to market yourself through your online profile – allowing recruiters to find you.


By using LinkedIn you have two ways of finding jobs. You can search for jobs on LinkedIn itself, or you can search on LinkedIn’s partner, Simply Hired, to find jobs as well. You can also use the advanced search option to tailor your search down to specific job titles, dates, schools, locations, and job functions. So let’s say you type in teacher to the advanced search under your specific location. Some opportunities may pop-up in LinkedIn, but you will also find postings under Simply Hired. After you’ve found openings that interest you, you also have the ability to research different recruiters on LinkedIn to better prepare you for the application process and allow you to learn more about the position and school before the interview.

The number one benefit of joining LinkedIn lies in its networking capabilities. Utilize LinkedIn to connect with other members and build your network. By making connections with people, you may find that you have shared LinkedIn connections with some of the job posters. That means you will have an inside edge to help connect you with the job. Since LinkedIn is a bit like Six-degrees of Separation, you will be able to map out, through your connections, how to connect with people who may be helpful in landing you a great interview. The more connections you have will translate into more job opportunities, but keep in mind that you don’t have to go overboard. Connect with people you know and trust or have business relationships with; there is no need to connect with everyone.

When searching for jobs on LinkedIn, remember to have your profile completed and up-to-date. Make it as detailed as possible, listing all your important information about your past and present employment, education, industry, and web sites. Remember to include all the keywords and skills from your resume in your profile, so it can be found by employers. You can also add a photo to your profile. I would recommend uploading a headshot so it looks the most professional.

The option to include recommendations from your real-world network will help to build your credibility and will also carry a lot of weight in your profile. You can also utilize the answers section of LinkedIn to as a great way to increase your visibility. Use it to respond to questions, and ask a question if you need information or assistance.

It’s time to let your connections go virtual. Utilize the great benefits of job searching on LinkedIn. It’s amazing what kind of great teaching jobs a friend-of-a-friend may have inside information about. Embrace technology and let it assist you in finding a great new job.


Author and Career Management Specialist, Candace Davies, owner of is dedicated to advancing job seekers’ careers by providing strategic, achievement-orientated resumes and cover letters and proactive interview coaching. First impressions last! Need a little help? For 20 comprehensive answers to the toughest interview questions, grab a copy of Candace’s powerful free interview questions and answers. It’s yours free when you sign up for her free weekly newsletter, the Cando Career Connection. It’s a win-win!

3 Ways Twitter Can Enhance Your Executive Job Search

A whole new world of job search is open to candidates through social media and is booming like never before. It’s already been established just how beneficial this medium can be for individuals conducting professional job searches, especially when LinkedIn is a priority.


Twitter has also been deemed a useful tool for job seeking, especially for entry- and mid-level professional job seekers. But should it be utilized at the executive level? The answer is yes! In fact, you might be surprised by just how beneficial it could be for your search. It may be able to…

Support Your Executive Brand

There’s no doubt that executives need to work harder than professionals further down the corporate ladder to build and maintain a strong brand. Employers expect you to be highly respected in your field. This can be difficult to prove if your brand doesn’t back you up.

In the online world, the first impression recruiters and headhunters will receive when entering your name in a search engine depends highly on what your name is connected to-and even how often your name is mentioned in the engine.

By creating a Twitter profile under your name (or your name and executive title), you are making the statement that you and your profession are one-this is how you’re identified. You are creating one more entry in the search engine that ties your expertise in a particular field to your name.

Cement Your Reputation as an Expert

What’s great about creating a Twitter account is that you now have the opportunity to build a following by sharing your expertise. As we all know, the Internet is filled with millions of online users looking for free information. And as an expert in your field, you should have plenty to share.

From a recruiting perspective, companies want to know that the executives they headhunt are highly knowledgeable about their fields. Usually, this information has to be acquired via a seeker’s resume, cover letter, and a series of interviews. So just imagine how much more confident they can feel in your ability to deliver when they’re given a front-row seat to your wisdom before they even contact you.

More Easily Accessible to Executive Recruiters

As mentioned previously, recruiters and employers are looking for candidates all the time, and Twitter works wonders in making you more visible. But even when you’re not being recruited, you can make yourself known to recruiters by following them. Engage in a conversation, share info, and even send them candidates if you know of any to build great networking relationships that could move beyond Twitter.

Twitter seems like a fun land for kids and young adults-nothing that could benefit executive job seekers. But if utilized correctly, this medium could work wonders in improving your job search.

For additional tips and advice on resumes and cover letters, follow us on Twitter @GreatResume or visit our blog.

Global resume authority Jessica M Holbrook of is a former HR Manager who partners with professional- and executive-level candidates to create authentic, branded resumes and cover letters. An international resume columnist and resume expert for JobTalkAmerica radio, her work opens doors to lucrative positions at Fortune 500 companies.


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