What is a BOOMERPRENEUR? Many people in the baby boomer generation desire elements of a retirement lifestyle…freedom, travel, less stress. But they want to combine this with some income producing activities. This has lead to a trend towards many of the baby boomer generation building a business that enables them to create income but also live the lifestyle that they choose.
“I think there is a boom in boomer entrepreneurs otherwise known as boomerpreneurs” – Bernard Salt
Bernard Salt is a leading Australian demographer and regular columnist in The Australian. In September 8, 2016, he wrote that the baby boomer generation was always going to reimagine their retirement years. He commented that this makes sense because most of them haven’t done physical labouring work their entire life as previous generations often did. Combine this with medical advancements and longer life expectancy and this interesting generation has many reasons to choose a different way of living their lives when they retire from the work they have been doing.
He quoted statistics showing that there had been an annual increase of about 27,000 people aged 60-64 in the workforce in the years from 2000 to 2016. That’s 434,000 additional workers or an increase of 165% of baby boomer entrepreneurs….Boomerpreneurs are on the rise!
But what claimed my interest even more was that between the census of 2006 and 2016 the number of self-employed 60 – 64 year olds jumped by 49,000.
Today’s 60-somethings…come with big expectations of lifestyle. Settling back into “pension life” isn’t as attractive a proposition as is setting up shop as an independent consultant or business owner.
Boomers aged 60-something are reimagining how this decade may be lived and thus far it seems that they imagine a continuation of work and, for some, further work in a self-employed mode.
He wrote of the office being mobile: at home, the cafe, the client’s office, the airport lounge and created a word image that I really love…
The image of a 60-something then begins to shift in the 2020s from daggy retiree to gadabout entrepreneur finally free of kids and mortgage.
I can see the formation of a new 60s tribe to rival the cultural impact of this decade’s 20-something hipsters. I can foresee loose fashionable clothing, uber-cool meeting and working places, eclectic interest groups, convenient travelling companion hook-ups, start-up discussion groups, baby boomer-gen-Y memtor-protege relations, as well as the promulgation of a much needed entrepreneurial culture.
What’s not to be excited about as the boomer generation shifts into their 60s and changes the way retirement, work and small business are imagined? There has always been an element of the baby boomer generation that has not been prepared to follow in the footsteps of previous generations. Sheer numbers of people in that generation have meant that any social changes that they followed became part of ‘normal’ life.
As more of the baby boomer generation embrace the concept of being a boomerpreneur I wonder how long it will be before this new word – Boomerpreneur – becomes a common word in social and mass media?
Many people who start a home based business make the mistake of thinking that once their website is up and running, their biggest job is finished. Actually, it’s just beginning.
To understand why, answer this question: How do you usually access the Internet?
If you are like most people these days, you answered, “Through my smart phone” or “From my tablet.” Because of near universal WiFi and the affordability of mobile access devices, most web users today are accessing their favorite sites and pages from their portable mobile devices rather than their laptops or desktop computers.
That means that the website you have just finished creating is essentially obsolete – at least if it’s not mobile optimised.
Critical Content Presented Concisely
Unlike PC users, mobile users don’t want to download your entire web page. It’s too much information, both for the user and for the devices themselves. Instead, they are looking for key information that they can access quickly, without having to click around to a lot of different pages.
Have you ever tried to click on a button on a smart phone? It’s difficult, if not downright impossible! That means your website needs to have a simpler, streamlined version that mobile users can be diverted to. In other words, your content needs to be mobile-optimised.
People Are Attached to Their Mobile Devices … Literally!
Today, most people won’t leave home without their smart phone and they are using their mobile devices way more than they are using PCs and laptops – especially when it comes to searching for the products and services they want while on the go.
If your home based business has only a regular website, you are essentially shutting the door on the majority of customers using the Internet today.
Because mobile devices have small screens, run slower than PCs, and have teensy-tiny keypads, the mobile version of your web page needs to account for these disadvantages. Mobile optimized pages have to be easy to read, provide critical content up top and be easy to navigate without the use of the keyboard.
Advantages of Mobile Optimization
When your content is mobile optimized, you not only have access to a much larger pool of prospective customers, but you also have improved tracking thanks to built-in technologies of most mobile web page generating software.
Getting the information you need to understand how page visitors behave once they reach your mobile-optimized web pages can help you make improvements to make your pages even more effective and give you the results you want. Just because you have a home based business doesn’t mean that your business shouldn’t look totally professional online.
We recently attended a great business event, three days in a capital city about 1000 kms from home. We arrived knowing only two people and left feeling part of a strong online community that we can interact with daily.
Being part of an effective helpful community online becomes very important to you when you are creating an online business from home. Becoming part of a business community, people who are striving for similar goals and who understand the work you are doing, is vital to help you avoid the loneliness and isolation of working alone.
This sort of community becomes your business support network. They become the people who answer your questions, or who you help by answering theirs. They become your extra eyes and ears, sharing the new books they have read or the new podcast or webinar that has taught them something. They can also become friends, and it is a great joy to meet them in person when you attend a live event. This sort of online community can be local or international, depending on the business you are in, but their support is real and can contribute significantly to the success of your business.
You can also get great benefit by creating your own community online. Whatever your business the people who are interested in what you are doing can be encouraged to become part of your business community online.
As a business owner with an online presence a vital part of your job is to get eyeballs on your site, get those eyeballs to engage with your site, and ultimately to become raving customers. How can you do this?
There are many different strategies for driving traffic to your site and increasing customer retention. While you could spend large sums of money on advertising and marketing, there are other solutions available. Building your own website community is a great method of building loyalty and repeat traffic.
What’s an online community? Basically, a community is a group of regular visitors that frequently discuss topics and regularly interact with each other. Instead of just randomly commenting on blog posts, these visitors are actively engaged in what’s going on.
Here are some tips to help you begin to build an online community in order to boost customer retention and keep visitors coming back for more.
Create a Community on Your Website
The first step is to create a community on your website. This can be done by adding a forum to your site. If you use WordPress, this is relatively easy. You can create a sub-domain and install a forum theme on the sub-domain. For those without WordPress, there are many great forum templates that you can use.
You should build a forum that is relevant to the product or services that you carry. Promote the forum as you would any other website. Use proper SEO to help drive traffic to the forum. Include links from your main site to the forum and discuss your forum on social media.
Respond to Every Blog Comment
Along with creating a forum, you should respond to every blog comment on your blog posts. Again, if you’re using WordPress, this is easy. You choose to receive an email notification every time a new comment is left on your site. This also applies to your forum.
Every time someone leaves a comment, if it’s worthy of a response, then respond to the comment. Try to respond as quickly as possible. When a visitor sees that you actively respond to comments, they’re more likely to come back and leave other comments.
Create a Subscriber List
You can include an opt-in form on your forum for users that wish to register. In fact, you might want to think about requiring user subscription in order to post a comment on your forum. If you have quality content, users will want to subscribe.
Don’t bombard your subscribers with useless emails. You should keep this subscriber list separate from existing email lists. Have one list that is exclusively for your community subscribers. The emails that you send should be relevant to the forum and the community.
Integrate Social Media with Your Community
Combining the best of both worlds, you can integrate your social media business profile with your online community. How does this work? Through your business profile, create a social media community. Make this a mirror reflection of your online website community. Follow the same principles—responding to comments promptly and encouraging people to leave comments.
Create Exclusive Content for Your Community
Creating exclusive content that you only share with your community members will help increase loyalty. Your members will appreciate receiving content that’s not available elsewhere. Make sure the exclusive content is valuable and informative. You still need to focus on quality when creating this content.
Building a community can be a lot of work, but it’ll pay off in the end. You’ll find that you have a large number of regular visitors and steady traffic to your site. This can help you boost sales, increase customer retention, and compete with major players in your industry.
You don’t need to necessarily be at the top of the search engine rankings to remain competitive. Use these suggestions to begin building a community. For even more internet marketing tips, click on this link to learn about my beneficial done-for-you lead generation system.
If you are interested in making money online, or have any sort of business which you will market through social media, you need to know about the current social media trends. You may choose not to follow some of these trends but at least when you know about them you can make an educated choice. As time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a business wants to be successful.
The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform.
Staying abreast of social media trends can mean that you either have a really successful social media year or a really bad year.
Here are the most important trends to look out for in 2017.
Live video content
Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017.
In order to make live video work for you, consider which social media platform your customers used the most frequently. The platform where you get the most engagement is where you will have the most success with live video.
When you plan a live stream, make sure that you are streaming content that your audience will care about. Some good examples are big company-wide events where you’re releasing new products or announcing new initiatives, question and answer sessions with your customers or with high-level executives, and/or product demonstrations.
It is important to not haphazardly throw together live video content. Your customers expect top-notch content and you have to deliver that with your live streams as well.
Messaging apps are the new customer service tools
If you haven’t noticed already, many of your customers reach out to you on social media before they call or email you. Social media and the messaging services attached to social media platforms have quickly become an invaluable customer service tool.
People prefer when they can chat with a customer service representative one on one and don’t have to wait on hold or be bounced around from representative to representative.
Meet your customers where they are. Start to train your customer service representatives in social media. Consider investing in a social media management tool that makes customer service easy. Once you start making this change, your customers will become happier and more responsive to your customer service efforts.
Mobile advertising will become significantly more competitive
Marketing on mobile devices shot up in the last few years. Once people started browsing the web and social media with their phones instead of their laptops or desktops, mobile ads started to become more and more important.
If you were one of the few brands that were early adopters of mobile advertising, good for you! But sadly, there’s some bad news for you in 2017. Mobile advertising is going to get increasingly more competitive as more and more brands start to move from desktop ads to mobile ads.
The mobile ad marketplace is going to get crowded fast and that is going to make it really competitive. Advertisers should be prepared to up the quality of their content and add more money to their mobile ad budget.
While Facebook and Twitter are still going to command a lot of the mobile ad space, Instagram and Snapchat are going to start to become more and more important. People are responding to ads on Instagram faster and better than was anticipated, so Instagram optimized ads are going to be important.
The bottom line with mobile advertising is, companies need to take a hard look at their mobile ad spend and the mobile optimization of their website if they are going to compete. If you don’t have a mobile-optimized site, or if you site is not secure (i.e. the url commences with https) then you really need to take action as soon as possible or you will find that your site is no longer being seen by anyone.