Why should your resume look like a marketing brochure?
Recruiting, like many other things in life, is a selling process. In this case, the hiring organisation is the buyer and You are the Seller and the product at the same time
So, let’s see how to optimize your most powerful marketing tool called Resume
TIP 1: Capture your reader’s attention in the first page of your resume
Have you received any advertising flyer this week? Ok, tell me one thing: how long did it take you to decide whether you would keep it or through it away. I bet that no more than 10 second, am I wrong?
Well, this is exactly what happens when a recruiter must select candidates for an interview after receiving hundreds of resumes.
To impress him and catch his attention, you must definitely include this powerful information in the very first page of your resume
Career objective or summary
Main achievements (supporting your qualifications)
TIP 2: Focus on your transferable skills, not in details
Good resumes do not contain too much detail. The real goal here is to sell your proposal to the reader in order to obtain a job interview.
It is during the interview that your will provide all necessary details about your resume information
TIP 3: Aspect is Very Important!
As a marketing brochure, your resume must be visually attractive to readers, so:
Use a laser printer to ensure quality
Use a clean, structured format, and standard legible fonts (from 10 to 12 points).
Be generous with spaces and margins
TIP 4: Send Your Resume with a Good Cover Letter
Here’s a question that many people frequently ask: Should I send a Cover Letter with my Resume?
And the answer is ‘Yes’. Why?
Because a Cover Letter plays an important role in all this selling process: It is Your First Sales Pitch
It is also an invitation to read your resume and a proposal for further action
TIP 5: Adjust your language
Talk the company’s language! And show them that you are a perfect fit for the open position and the whole organisation.
By taking a quick look at the job ad, the company’s web site and other communications you will learn a lot about their jargon, mission, culture, values, etc. Use this precious information to ‘season’ your resume.
Remember, even good meals normally need a bit of salt and pepper to taste great, right?
Summary: Your resume is your most powerful selling tool. By making it look like a Marketing Brochure, you will dramatically improve your chances of getting a job interview, which is your first goal every time you apply for a job
Daniel Costello is an enthusiastic article writer mostly interested in social matters, human innovations and quality of life. “Add intelligence to your daily activities and get more with less, improving your quality of life at the same time”