Twitter has also been deemed a useful tool for job seeking, especially for entry- and mid-level professional job seekers. But should it be utilized at the executive level? The answer is yes! In fact, you might be surprised by just how beneficial it could be for your search. It may be able to…
Support Your Executive Brand
There’s no doubt that executives need to work harder than professionals further down the corporate ladder to build and maintain a strong brand. Employers expect you to be highly respected in your field. This can be difficult to prove if your brand doesn’t back you up.
In the online world, the first impression recruiters and headhunters will receive when entering your name in a search engine depends highly on what your name is connected to-and even how often your name is mentioned in the engine.
By creating a Twitter profile under your name (or your name and executive title), you are making the statement that you and your profession are one-this is how you’re identified. You are creating one more entry in the search engine that ties your expertise in a particular field to your name.
Cement Your Reputation as an Expert
What’s great about creating a Twitter account is that you now have the opportunity to build a following by sharing your expertise. As we all know, the Internet is filled with millions of online users looking for free information. And as an expert in your field, you should have plenty to share.
From a recruiting perspective, companies want to know that the executives they headhunt are highly knowledgeable about their fields. Usually, this information has to be acquired via a seeker’s resume, cover letter, and a series of interviews. So just imagine how much more confident they can feel in your ability to deliver when they’re given a front-row seat to your wisdom before they even contact you.
More Easily Accessible to Executive Recruiters
As mentioned previously, recruiters and employers are looking for candidates all the time, and Twitter works wonders in making you more visible. But even when you’re not being recruited, you can make yourself known to recruiters by following them. Engage in a conversation, share info, and even send them candidates if you know of any to build great networking relationships that could move beyond Twitter.
Twitter seems like a fun land for kids and young adults-nothing that could benefit executive job seekers. But if utilized correctly, this medium could work wonders in improving your job search.
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